Travel selfies on a budget

Delta Air Lines finds a way to add interest to millennials' dating profiles, no plane required.

It can be hard to make oneself look interesting on social media, especially when you’re on a budget.

But Delta Air Lines has millennials’ backs (or at least it does for those in NYC). The airline and agency Wieden + Kennedy New York teamed up on an artistic mural in Williamsburg, Brooklyn, posting scenes from nine global destinations on a wall to make selfie-taking – without leaving the neighbourhood – a snap.

Alongside the printed photos on the “#DeltaDatingWall” are adorable drawings of other destinations, illustrating the various places Delta actually flies, for those willing to book a ticket and get a real-deal selfie in, say, London or Paris.

A bonus for singletons: Delta and Tinder have also teamed up on an event June 17 where dating wall visitors can get a professional “travel” shot in front of their image of choice. After all, every good relationship begins with some untruth, right?

Via AdWeek


Client: Delta Air Lines

Project: Delta Destination Walls

Agency: Wieden + Kennedy New York

Executive Creative Directors: Karl Lieberman

Creative Directors: John Parker & Sean McLaughlin

Copywriter: Ian Hart

Art Director: Jess Shriftman

Account Team: Liz Taylor, Jacque Parrish, Jasmina Almeda, Kerry O’Connell

Planning Director: Sean Staley

Strategist: Cristina Pansolini

Executive Producer: Jen Vladimirsky

Head of Production: Nick Setounski

Art Buying: Yukino Moore

Photographer: Kristin Gladney

Social Director: Jess Breslin

Social Strategist: James Williams

Business Affairs: Patrick O’Donoghue, Carla Curry, Lindsey Timko

Project Managers: Jason Pelton, Ashlea Ramirez

Senior Print Producer: Leigh Ann Dykes

Dating Wall Illustrator: Andrew Rae