Presenting the chips of the future

LG2 might have discovered the original meaning of "surprise and delight" in a new spot for Yum Yum Chips.

Imagine waking up from a 20-year coma to find out everything’s changed. Well, maybe not everything, but chips go in the microwave now.

That’s the premise behind LG2′s new spot for Krispy Kernels Old Style kettle chips from Yum Yum Chips, which have launched a new microwave-safe bag that allows the snack to be warmed up. A man comes to after being in a coma for two decades to discover the product innovation, and assumes that flying cars must also be a thing. He quickly learns that’s not the case, but at least the snacks have evolved a bit.