Winnipeg’s rascally racoons

Manitoba recycling organization Recycle Everywhere is employing the help of some big, furry bandits.

Move over, Toronto. The raccoon capital of Canada is now Winnipeg.

Manitoba’s Recycle Everywhere¬†organization has launched a new traditional and digital campaign starring two of the fuzzy critters.

A video series introduces two large, anthropomorphic raccoons evaluating the garbage and recycling situations at Winnipegers’ homes. The raccoons also appear in a series of online news briefs as frightened residents describe their encounters with the raccoons.

For a more traditional campaign that’s aimed at older Winnipeg residents, Recycle Everywhere has gone without the rodents and instead created emotionally resonant, more cinematic videos, including one about a boy who started his own recycling business.

Recycle Everywhere worked with agency McKim on the campaign.