Brewed existentialism

Keurig answers life's biggest questions in the smallest amount of time.


Aristotle spent 62 years contemplating the answers to life’s biggest questions. Keurig, however, needs only 40 seconds.

That’s how long it takes to brew a cup of Keurig pod Joe, so naturally the brand is using that precious little time to enlighten caffeine hounds with existential commentary on beauty, diversity and the one-and-only universe. Its philosophical approach comes with beautifully crafted spots (see below) – so beautiful, in fact, that it actually distracts us from focusing on the poetic verses being relayed by the lyrical VO.