A little love, light and meditation

Jam3 composes 'Love Lost' to show the day's less saccharine side.

Agency Jam3 decided to deliver its own take on Valentine’s Day — showcasing not only its design chops, but its sensitive side as well.

Jam3 created an interactive online poem entitled Love Lost, designed as an alternative V-day experience. It pays tribute to people loved and lost, but not forgotten. As the user progresses through the poem, they click and hold the heart to fill it with different coloured light, allowing the heart to grow each time.

By the end, the heart almost resembles a prismatic geode.

It’s a reminder that Valentine’s isn’t all chocolate hearts and flower arrangements.