Ogilvy's new work for KFC is, as the kids say, lit.

We have to say it: Ogilvy Hong Kong is on fire.

Its latest print work for KFC, promoting its Hot and Spicy line of chicken, replaces fire and smoke with hot and spicy chicken pieces. From the Space Shuttle to a race car and even the Power Rangers, we have to say, it’s a little surreal.

What a better way to let the world know that your chicken is totally explosive?

kfc-hk-fire-1-2018 kfc-hk-fire-3-2018 kfc-hk-fire-2-2018


Client: KFC Hong Kong
Agency: Ogilvy & Mather Hong Kong
Chief creative officer: Reed Collins
Creative director/dusiness partner: John Koay
Creative director: Matt Nisbet
Associate creative director: Kai Fung Chan
Art director: John Koay
Account manager: Stella Fung
Project manager: Jennifer To
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Retoucher: Illusion, Bangkok