Go ahead, lose it

Oakley and AKQA Paris show that sports are serious business.
image001 (5)

Sports are serious business. Long nights, flared tempers, high emotion. And that’s just the fans.

Oakley’s new “One Obsession” campaign (spearheaded by creative agency AKQA Paris) features those athletes who put in the time and sacrifice – and not to mention their emotions – on the line.

The brand engaged athlete ambassadors (both professional and amateur) to produce digital, social, retail and OOH activations, as well as live events. The creative shows that sports aren’t always glamorous, and athletes aren’t always graceful in the face of pressure, but that it’s okay in the name of your obsession.

An original soundtrack for the campaign was also created and is now available on Spotify.

Enjoy the blood, sweat and tears. Especially the tears.


Client: Oakley
Agency: AKQA Paris