Nutrilait makes an Impact with new campaign

Bob's new creative execution shows milk as a drink for real life, and not just peak performance time.

Nutrilait has deployed its annual campaign around the Montreal Impact.

Rather than focusing on milk as a performance booster or a sports drink, which past campaigns have focused on, Nutrilait instead focuses on milk as a “real life” drink with its tagline “Real milk for the real life of the Impact.”

While it highlights Nutrilait’s close relationship with the Montreal Impact (parent company Saputo has the naming rights to the team’s home stadium), the promotional material focuses on the milk simply as a snack and lifestyle drink that’s enjoyable to consume.

The campaign, with creative spearheaded by agency Bob, will be communicated through video, web banners and promotional content in the stadium. OOH ads will also be deployed throughout Montreal.

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Client: Nutrilait
Agency: Bob

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