NBA Finals campaign talks trash

The campaign pokes fun at the heated fandom surrounding the finals, which kick off May 31.

Hold onto your jerseys – the latest NBA Finals campaign is taking aim at the who’s who of basketball.

Created by¬† director Tyson Breuer in partnership with production company Untitled Films, the campaign includes two videos: “Your Mother” and “Court Side.”

The videos poke fun at the real-life trash talk that is no-doubt taking place, bad mouthing NBA heavy-hitters like retired player Dennis Rodman, James Harden, Anthony Davis and Kyle Lowry.

In “Your Mother,” two NBA fans get scrappy in a less than ideal setting – a funeral – jabbing verbal punches at each other’s favoured teams, players and, you guessed it, one of their (recently deceased) mothers. Ouch.

NBA FINALS – YOUR MOTHER (SPEC) from Untitled Films on Vimeo.

Meanwhile, “Court Side” shows a man getting arrested by cop who, its quickly pointed out, resembles full-browed Pelican player Anthony Davis.

It’s all part of the game, right?

The NBA Finals kick off May 31.


Client: NBA Finals (Spec)
Director: Tyson Breuer
Production company: Untitled Films