5 Gum inspires youth to live with no regrets
Launched June 25, the BBDO created campaign, aims to encourage youth to take a tip from their elders and unabashedly follow their dreams.
5 Gum is encouraging youth to take chances and face their fears with its latest “No Regrets” campaign.
“No Regrets” is running in the U.S. with the tagline: “It’s not the things we do that we regret, it’s the things we didn’t do.” The BBDO-created campaign, launched June 25, features five inspiring stories of long-lived regret.
The five campaign videos feature: Guillermo, who tells his tale of lost love; Emily who regrets not taking a leap of faith; Stanford, who wishes he had pursued his passion; Martin, who urges youth to speak up; and Lin, who looks back on a lifetime lived by the rules.
The twist? These heart-wrenching stories ended up inspiring young people around the world to face their own fears.
At the end of each video, young people are featured filming their own life-altering experiences for Guillermo, Emily, Stanford, Martin and Lin to experience vicariously.
[iframe_youtube video = “W7Jyba3o0xM”]
[iframe_youtube video = “jQ18tLk-hDI”]
[iframe_youtube video = “JEz8JmQJJf4”]
[iframe_youtube video = “8N74wdktYfk”]
[iframe_youtube video = “z_YvevYIpOU”]
Credits
Client: 5 Gum
Agency: BBDO
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply