Reality is stranger than (science) fiction

Rethink made some bright new posters for the Ontario Science Centre's POPnology exhibit.

The Ontario Science Centre has boldly gone in a pop-art inspired direction for its new POPnology exhibition.

The Centre teamed up with AOR Rethink on the campaign featuring the below brightly-coloured posters. The first poster in the series features two smartwatches, one from today and one in 1931, seemingly referencing Dick Tracy’s iconic “wrist radio” featured in the comic strip, which debuted in 1931.

watch (1)

The second poster in the four-poster series references how a Star Trek writer predicted smartphones well before they essentially became another appendage.


The third poster features a split image of the fictional DeLorean time machine from the Back to the Future movie franchise. To paraphrase Marty McFly: Whoa, wait a minute, Doc, are you telling me in the future cars will be electric?


The final poster is a shout-out to HAL 9000, an artificial intelligence (AI) character from 2001: A Space Oddessy.

hal (3)

As the posters and exhibition show, current and emerging technology is certainly stranger than (science) fiction disseminated through pop culture over the years.


Creative directors: Mike Dubrick, Joel Holtby
Art director: Joel Holtby
Copywriter: Mike Dubrick
Designer: Jake Lim
Strategist: Stacy Ross