This fall, metallics are in fashion

Created by Therapy, the North London Waste Authority aims to highlight the need for better recycling habits (and fashion choices).
Copied from strategy - Therapy

Recycling is no laughing matter. Unless, of course, you’re watching the latest campaign from U.K.-based NGO, North London Waste Authority.

Created by London agency Therapy, the “Save Our Stuff” TV spot features a man decked out entirely in an aluminum foil romper, boots, hat, gloves and even long and dangerous looking fingernails – all in the hopes of putting recycling front and centre.

While he looks pretty fabulous from here, it’s something the Waste Authority thinks is both a waste of timeĀ and aluminum. Especially if it’s not discarded properly.

Don’t get me wrong, silver is definitely hot this fall. It’s just that aluminum foil, whether it was a part of an ensemble or the remnants of a killer sandwich, needs to be put in the recycling bin where it belongs.


Client: North London Waste Agency
Agency: Therapy
Creative director: Neale Hunt
ACD: Richard Miles
Strategy director: Royston Reeves
Director: Giles Ripley
Production company: Partizan
Producer: Richard Wilson
DoP: Carl Burke
Edit: Cut & Run
Post/Grade: Coffee & TV
Sound: Vaudeville