Metro uses CAPTCHA to fight fake news

The Brazilian news outlet teamed up with Artplan to fight the good fight.

The Brazil version of Metro News teamed up with Brazilian agency Artplan to fight back against the spread of fake news.

The paper and agency opted to use a Completely Automated Public Turing test to tell Computers and Humans Apart, better known by most as a CAPTCHA. But this CAPTCHA came with a twist: instead of selecting random images, the user must select which image has a piece of fake news. After the answer, a brief explanation with the true fact appears and the user can move on to comment. Every day, a different piece of fake news is shown, keeping readers up-to-date.

“Journalism is the true guardian of the truth. And everything that can be done to fight fake news is important,” said Cláudio Bianchini, Brazil’s Metro president, in an emailed statement.

The “fake news” phenomenon has been a major driver of conversation in the online world in the last several years, particularly since the U.S. presidential election of 2016. According to a recent Ipsos study, 68% of Canadians blame Facebook as a source of Fake news, while 65% blame social media in general and 62% lame “the internet.” YouTube and the so-called “mainstream media” have also been singled out, while more traditional mediums like print and TV are less likely to be seen as sources.


Advertiser: Metro (Brazil)
Agency: Artplan