Sometimes what’s left on the cutting room floor is just as compelling as what made the final cut.

Case in point: This kid named Cash telling Shawn Mendes he’d rather watch TV than go to his concert is comedy gold. The people at Tim Hortons and Miami-based ad agency Gut clearly understood this behind-the-scenes footage needed to be seen to be believed.

[iframe_youtube video = “4bcOHf3ef1I”]

The “Behind the Scenes: Shawn Mendes x Tim Hortons” video recently posted on the coffee chain’s social channels is just as attention-grabbing as the official “Shawn Mendes x Tim Hortons: Home is Where the Heart is” ad that dropped to the delight of tweens everywhere last week, if not moreso. This B-roll footage by an American ad agency somehow perfectly captured Canadians engaging in our real national pastime – making awkward small talk at Timmies. Forget hockey, we can all relate to this cringe-inducing video!

Mendes is so polite and so awkward trying to talk with a kid who just wants to watch TV and a fascinating-sounding woman with the nickname “Ukulele Lily” that I’m now counting myself as a member of the Shawn Mendes Army. While the Gen Z hearthrob is the actual superstar, both Cash and Lily steal the show in this behind-the-scenes footage. May I suggest True Stories commercials on both these people be made pronto?

Credits

Advertiser: Tim Hortons
Agency: Gut