You’ve gotta fight for your write

Amnesty International and Cossette promote a writing marathon with forward-thinking designs and poignant messages.
By
February 7, 2020

There’s the old adage, “the pen is mightier than the sword.” That’s the message employed by Amnesty International and agency Cossette as it unveils a bold new design campaign to mark International Human Rights Day.

The “Write for Rights” campaign accompanies a yearly letter-writing campaign by Amnesty supporters, who send letters to government officials around the globe to end human rights abuses. The event essentially becomes a writing marathon – so to support that marathon, Cossette created posters that aim to communicate the impact of the letters around the world.

The simple yet striking designs – all of which contain variations of pens or pencils worked into the scenery – are accompanied by messages such as “Write to be heard,” “Write to rewrite the law” and “Write to overthrow power.”

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Credits

Client: Amnesty International
Agency: Cossette (Montreal)
Strategy: Hugo Fournier
Creatives: Barbara Jacques, Anne-Claude Chénier, Geneviève Duquette, Alex Jutras, Dorian Coureau, François-Julien Rainville, Thibaut Delelis
Product: Olivier Charbonneau, Florence Girard-Leblanc
Illustration: Sébastien Thibault, Anna Goodson

Amnesty International is once again reminding people that the pen is mightier than the sword, as it marks for International Human Rights Day with the “Write for Rights” campaign. Every year, Amnesty supporters send letters to convince government officials around the globe to end human rights abuses like imprisoning people for expressing their opinion or the use of torture. As part of a campaign to support this year’s writing marathon within French Canada, Cossette created posters that aim to communicate that these letters have an impact on both individuals and governments, alongside messages such as “write to be heard,” “write to rewrite the law,” and “write to overthrow power.”

Print advertisement created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Cossette, Montréal, Canada

Strategy: Hugo Fournier

Creatives: Barbara Jacques, Anne-Claude Chénier, Geneviève Duquette, Alex Jutras, Dorian Coureau, François-Julien Rainville, Thibaut Delelis

Product: Olivier Charbonneau, Florence Girard-Leblanc

Illustration: Sébastien Thibault, Anna Goodson