Tim Hortons rolls out thank you message

The QSR sees bus drivers get their "fare" share of gratitude with a custom coffee-dispensing drive-thru.

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It seems we haven’t summited “Mount Thank You” just yet, as brands are still finding novel ways to express gratitude for frontline workers’ public service.

Case in point, Tim Hortons, which didn’t want to miss the boat (or in this case, the bus), worked with Diamond to reach out to transit workers with a unique trailer drive-thru, engineered so bus drivers can pull up right alongside and get their morning fix.

The coffee QSR took to Twitter saying “Transit workers deserve extra-large thanks. See how we surprised some of them with a special thank you built just for them.”

And it’s not the only way the brand is using drive-thrus for do-gooding.

Tim Hortons is also one of the QSRs taking part in phase two of the province of Alberta’s COVID mask giveaway (the first of which, taking place in June, distributed approximately 14 million of them) along with competitors McDonald’s and A&W.

According to reports there are approximately 600 drive-thrus in Alberta, with health minister Tyler Shandro saying 95% of the population lives within 10 kilometres of one – so the province is using the windows of those QSRs to give out 20 million free non-medical masks.

In addition, the brand has also doled out free coffee and doughnuts to hospital workers and Food Bank volunteers across the country, transporting the fresh goods in a branded van throughout the pandemic. And in mid-June, Tims launched the “Hero Cup” program, where Canadians were encouraged to nominate an essential workers to be featured on a limited-edition cup.

Tims is looking to boost its brand after being hit by the pandemic early this spring. Recently, parent company Restaurant Brands International announced that comparable-sales growth of Tim Hortons in Canada sat in the negative for Q2 this year.

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