James Ready holds its own with special cargo pants

Conflict helped the beer brand design big-pocket trousers that can keep a 2-4 cold and close by.

cargo-pints

“Hold my beer” has become a meme to highlight stupidity one-upmanship, but James Ready is taking it to heart, designing its own pants that can do just that – up to 24 times, in fact.

Bringing the rugged practicality of a cargo pant to anyone who brings the party with them wherever they go, the Moosehead brand has designed “JR Cargo Pints.” A potential replacement for the classic beer helmet, the pants have space to hold each and every can from a James Ready 2-4.

The pants also have insulated pockets to keep the beer chilled and a “military-grade belt buckle” to ensure the weight of the beer doesn’t pull the pants down.

cargo-pints2
You can get your paws on themĀ starting this week and have them arrive in time for the May 2-4 long weekend. The limited-edition cargo pants retail for $124.00, but Canadians can also follow the brand on Instagram for a chance to win a pair.

The James Ready Cargo Pints were developed Toronto independent agency Conflict, a shop that was named Moosehead’s creative AOR in February. Craft Public Relations is leading PR efforts.