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What’s in a name? It’s a question a lot of parents must ponder when naming their child. To help with the potentially stressful process (no one wants to be the parents that gave their kids an out-of-fashion handle), Johnson’s Baby and agency DM9DDB in Brazil have launched a name search tool providing a bit of history along with more modern info, like what people with certain names are talking about on the internet (a new Matthew is born every 1.3 days, apparently and is the subject of nearly 55,000 thousand songs). We guess it beats just knowing the origin and meaning of a name, but we’re not sure how wise it is to choose a child’s name based on what people with that name are currently tweeting about either.

Credits:

Brand: Johnson’s Baby
Agency:DM9DDB
Chief Creative Officer: Marco Versolato
Creative Director: Marcelo Pascoa
Art Director: Rodrigo Mendes, Ronaldo Tavares
Copywriter: Caio Mattoso, Luciana Cardoso,Marcelo Pascoa
Photographer: Sergio Prado,Rafael Castro
Art Buyer: Clariana Costa, Alessandra Salles
Graphic Producer :Clariana Costa, Nereu Marinho
Project Director Cristiane Rojas, Denis Gustavo
Project Manager: Pedro Rais, Vanessa Santin
Account Director :Marcelo Passos, Fernanda Marin, Georgia Carvalho, Laura Tieppo, Anelise Reis
Advertiser Andrea Bo, Fernando Guerra
Digital Production Company: Unit9