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How a social spot turned into Canada Goose’s first TV ad
Impossible Studios’ work got so much love internally that it was turned into a bigger brand push.
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What brands have to say on International Women’s Day
BMO’s efforts to support BIPOC and Mackenzie Investments’ look at a trailblazer lead new efforts launched today.
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DFO goes high-tech to keep it looking real
Using tech popularized by The Mandalorian, NFA and OPC bring a platform to life in a social distancing-friendly way.
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SickKids tells a story a monthly donor made happen
Cossette takes a more intimate approach to a more intimate way of giving.
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Canadian Media Fund shows how far its spark goes
With versions in a dozen Indigenous languages, 123w created branding that shows the breadth of what the CMF funds.
Top Canadian Ad Ideas»
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Kobo starts a new chapter with perfumeA scent based on a new book was thought to be an April Fool’s gag, but the ebook company is giving it away for real.
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Need to ease stress? Boston Pizza has you coveredJohn St.’s latest creation for the restaurant is a weighted napkin to relieve the anxiety that comes with deciding what to eat.
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Children of the Street’s cute characters expose virtual stranger dangerWill uses adorable avatars with sinister intent to talk about exploitation in online gaming.
The insurance-buying platform is urging Canadians to use its service to avoid getting “milked” on their rates.
With its own iconic catchphrase still on hiatus, the QSR is grabbing taglines from the likes of Red Bull, L’Oreal and Scotiabank.
Fans can be reminded of being in the Scotiabank Arena as the photo brand pivots a sponsorship activation into a mobile game.
Top Global Ad Work»
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Why reek of beer when you can smell like a beer candle?Now is the right time, Miller says, to smell like your favorite bar.
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Lush tells the firsthand stories about natural hairA documentary by Alicia K. Harris leads a content push educating consumers about the personal and historical journeys of Black hair.
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Nature Valley would walk 10,000 milesGeneral Mills has Daveed Diggs cover The Proclaimers to celebrate Nature Valley’s work restoring nature trails and hiking paths.
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FitTrack attempts to redefine a weighty issueThe fitness tracker brand creates a body-positive campaign that shows athleticism isn’t defined by a number on a scale.
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AAA ramps up its members’ confidenceLeo Burnett Toronto helps the insurance brand give members the confidence they need to navigate 2020.
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Community shows the Detroit Pistons as a team on the riseWhy a Toronto creative agency had the perfect approach for an NBA team on the rebound.
Stimulant TV»
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2019 Agency of the Year showreels: Part IV
Taxi creates a magazine for juniors, Union finds innovative ways to thank its agency, and Rethink creates a tribute to humble beginnings.
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2019 Agency of the Year showreels: Part III
Sid Lee, The&Partnership, and FCB talk about their obsessions, how it feels to see great work from other agencies, and why we need women behind the camera.
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2019 Agency of the Year showreels: Part II
Ogilvy, Anomaly, and Cossette get their future told by celebrities, recruit AOY attendees, and reveal their agency crushes.
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2019 Agency of the Year showreels: Part I
John St., Zulu Alpha Kilo and Edelman show the value of a pitch-worthy deck, maintaining agency independence and celebrity endorsements.
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Agency of the Year 2017: Watch the showreels
From six-second videos to healing society’s divisions, see the industry parodies created by this year’s shortlisted agencies.
Random Cool»
Subplot Design helped make sure all the information about the company’s Now Fresh line didn’t overwhelm pet owners.
Will has rebranded and repositioned the amateur sports organization around feelings of connection and inspiration.
Get some help shopping local and find more creative versions of the puzzles, advent calendars and footwear your loved ones want.
Jam3 helps NFB provide hope for the future by compiling conversations all through 2020.
The design team at Cossette created a safety guide for production so not a single stone is left unturned.
