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  • Dairy_Farmers

    DFO goes high-tech to keep it looking real

    Using tech popularized by The Mandalorian, NFA and OPC bring a platform to life in a social distancing-friendly way.

    By Christopher Lombardo
    February 23, 2021
  • SickKids Foundation - Because Someone Gave Monthly_2

    SickKids tells a story a monthly donor made happen

    Cossette takes a more intimate approach to a more intimate way of giving.

    By Justin Crann
    February 8, 2021
  • CMF-PR Assets-5-CBC-SchittsCreek-1920-RGB

    Canadian Media Fund shows how far its spark goes

    With versions in a dozen Indigenous languages, 123w created branding that shows the breadth of what the CMF funds.

    By Josh Kolm
    February 1, 2021
  • Kraft-candy

    KD gets sweet for Valentine’s Day

    Kraft Heinz shows love for the iconic brand with a candy-flavoured version celebrating the cheesiness of love.

    By Christopher Lombardo
    January 28, 2021
  • Screen Shot 2020-12-17 at 9.13.33 AM

    Cadbury makes a batch of ‘Mini Egg Nog’

    Ogilvy’s mini baking video shows Canadians spending the holidays at home that Mini Eggs aren’t just an Easter treat.

    By Daniel Calabretta
    December 17, 2020

Top Canadian Ad Ideas
»

  • Telus
    The subtle shifts in Telus’ new look

    The cute critters remain, but The Greenhouse helped refresh the telco’s visual identity in lockstep with its new brand promise.

  • Screen Shot 2021-03-02 at 11.03.50 AM
    Leon’s gives you a vacation in your own home

    BIMM’s latest campaign introduces the “renovacation” trend, where customers can create an escape without leaving the house.

  • PRESS IMAGE _ LANDING PAGE_
    Kraft Heinz tests patience with a super-slow webpage

    Rethink created a giveaway that’s easy to enter, if you can wait 57 minutes for the site to load.

  • WWF
    WWF makes a stirring plea to dampen Arctic Ocean noise

    Vancouver’s Linetest evokes a bowhead whale to push a message about the impact of human activities in the Arctic.

  • Dairy_Farmers
    DFO goes high-tech to keep it looking real

    Using tech popularized by The Mandalorian, NFA and OPC bring a platform to life in a social distancing-friendly way.

  • FCB
    Drug Free Kids Canada urges parents, kids to have a chat session

    The nonprofit hopes to encourage positive communication at a time when cannabis use is on the rise.

  • Top Global Ad Work
    »

    • Screen Shot 2021-02-11 at 12.05.03 PM
      Lush tells the firsthand stories about natural hair

      A documentary by Alicia K. Harris leads a content push educating consumers about the personal and historical journeys of Black hair.

    • Screen Shot 2021-01-12 at 11.06.24 AM
      Nature Valley would walk 10,000 miles

      General Mills has Daveed Diggs cover The Proclaimers to celebrate Nature Valley’s work restoring nature trails and hiking paths.

    • LiveYourTrueHealth
      FitTrack attempts to redefine a weighty issue

      The fitness tracker brand creates a body-positive campaign that shows athleticism isn’t defined by a number on a scale.

    • Screen Shot 2020-12-01 at 10.33.32 AM
      AAA ramps up its members’ confidence

      Leo Burnett Toronto helps the insurance brand give members the confidence they need to navigate 2020.

    • Screen Shot 2020-11-30 at 10.45.21 AM
      Community shows the Detroit Pistons as a team on the rise

      Why a Toronto creative agency had the perfect approach for an NBA team on the rebound.

    • Screen Shot 2020-10-26 at 11.15.41 AM
      Would you rather get baby formula from a cute goat or a farting cow?

      Mackie Biernacki helps Kabrita strike the right tone for parents.

    Stimulant TV
    »

    ‹ ›
    • HADGAH

      2019 Agency of the Year showreels: Part IV

      Taxi creates a magazine for juniors, Union finds innovative ways to thank its agency, and Rethink creates a tribute to humble beginnings.

      By Josh Kolm
      June 4, 2020
    • AOY1

      2019 Agency of the Year showreels: Part III

      Sid Lee, The&Partnership, and FCB talk about their obsessions, how it feels to see great work from other agencies, and why we need women behind the camera.

      By Josh Kolm
      June 4, 2020
    • AOY

      2019 Agency of the Year showreels: Part II

      Ogilvy, Anomaly, and Cossette get their future told by celebrities, recruit AOY attendees, and reveal their agency crushes.

      By Josh Kolm
      June 4, 2020
    • Screen Shot 2020-05-21 at 3.46.49 PM

      2019 Agency of the Year showreels: Part I

      John St., Zulu Alpha Kilo and Edelman show the value of a pitch-worthy deck, maintaining agency independence and celebrity endorsements.

      By Josh Kolm
      June 4, 2020
    • Copied from strategy - johnstaoy2

      Agency of the Year 2017: Watch the showreels

      From six-second videos to healing society’s divisions, see the industry parodies created by this year’s shortlisted agencies.

      By Josh Kolm
      November 13, 2017

    Passion Projects
    »
    Screen Shot 2020-07-28 at 7.36.34 AM
    Making change with changemakers

    Mosaic is auctioning off portraits of social justice warriors on Instagram for Rainbow Railroad.

    Have work you want to share?
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    Careers
    »

      Random Cool
      »

      Canada-Games
      The Canada Games Council looks to spark greatness

      Will has rebranded and repositioned the amateur sports organization around feelings of connection and inspiration.

      puzzle1
      The 2020 Stimulant Gift Guide

      Get some help shopping local and find more creative versions of the puzzles, advent calendars and footwear your loved ones want.

      NFB Yesterday 2
      Tracking the personal impact of ‘unprecedented times’

      Jam3 helps NFB provide hope for the future by compiling conversations all through 2020.

      Screen Shot 2020-08-21 at 8.55.15 AM
      How to practice safe sets

      The design team at Cossette created a safety guide for production so not a single stone is left unturned.

      monsterfactory
      From mosh pits to zombie hoards

      Montreal’s Monster Factory creates voices for zombies, beasts and demons using the expertise of heavy metal singers.

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