Daniel Calabretta
Cadbury makes a batch of ‘Mini Egg Nog’
Ogilvy’s mini baking video shows Canadians spending the holidays at home that Mini Eggs aren’t just an Easter treat.
‘Work From Here’ instead of ‘Work From Home’
Sick of your humble abode? Expedia is jetting people off to a city and hotel near them for only $20.20.
Ryan Reynolds and SickKids wrap hospital in Christmas sweater
A new campaign (literally) shines a light on the need for donations.
Veterans start an e-sports team to tell their story
Zulu’s new “#PauseToRemember” campaign brings Legion members into the game to educate a younger generation.
Would you rather get baby formula from a cute goat or a farting cow?
Mackie Biernacki helps Kabrita strike the right tone for parents.
Reel Start gives filmmakers a voice by taking it away
Fuse Create helps the non-profit show what happens if hurdles to BIPOC entering the industry aren’t addressed.
Coors Light wants Canadians to stay chill
The beer brand’s loungewear is helping Canadians stay relaxed knowing they are supporting some important causes.
Reincarnating the wheel
Here Be Monsters helps Tire Stewardship BC show the new life that awaits their old tires if they’re recycled.
Hockey families make the best of being locked up
Conflict helps Source for Sports relate to parents and kids that are ready to resume their usual trip to the rink.
Using pandemic-like caution for road safety
SAAQ and Lg2 link the care Quebecers take in the new normal to ever-present concerns on the road.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
