Justin Dallaire
LCBO turns cottage country staple into warning sign
Art installations made out of car wreckage serve as high-impact designated driver reminders.
The ADCC can rest easy
A 24-hour webathon raised the money needed (and then some) to keep Canada’s oldest industry club alive.
Ryan Reynolds takes one for the SickKids team
An animated video featuring an ugly sweater is the actor’s way of asking fans to support the children’s hospital.
Dreaming of a green Christmas
Help save the planet, while making that special someone (you) very, very happy.
These balloons aren’t of your birthday party variety
A non-profit unleashes a horde of mysterious objects warning against the dangers of secondhand smoke.
Dr. Oetker’s master-pie(ce)
An OOH billboard portrays the company’s frozen pizzas as hand-tossed to perfection.
But first, alarms
Starbucks creates a more soothing alarm to help customers start their day right.
Swipe right for beautiful wood
For Valentine’s Day, Sweden’s Husqvarna launched an app pairing people with trees in the spirit of dating apps.
(Bubble) suit up
A promotional video captures a former Toronto creative’s hunt for a job (and insurance) in New York.
A love pillow for two
Sleep Country’s “Couples Pillow” will help partners get extra close this Valentine’s Day.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
