Jonathan Paul
Robo razor
Bic keeps it real.
Tweet bucks
The Bessies have ideas.
Think blue
Volkswagen inflates the earth.
A fast high-five
JetBlue brings back the FedEx fast-talker.
Royal entrance
T Mobile’s version of the royal wedding’s got some pop.
Re-leaf yourself
Explore offers eco-friendly alternatives to city slicker amenities.
Igor
The Saputo Bakery gorilla brings a bit of green to the concrete jungle.
Sense of direction
Real men don’t support sex slavery.
Empathy suit
Nutricia baby food makes men pregnant.
Lucky dog
Fallsview Casino has gone to the dogs.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
