Mark Burgess
Cadillac offers truffles and test drives
Red Lion and the car company created a very high-end Kinder Surprise.
A taxonomy of hip hop vocabulary
A data set of 26 million words by 500 artists reveals the unique differences and similarities that exist between rappers.
The noble hustlers
Agency Eighty-Eight pens a manifesto in support of the side hustle.
Believing is half the battle
An Alberta org’s campaign for sexual assault survivors is seeing strong results in its third year.
A tool for designers in a rut
The MIT Media Lab created a Mad Libs-style game to provide instant design inspiration.
A living mural for TIFF
Bensimon Byrne, OneMethod and Narrative document the fest with artist Kagan McLeod.
The smoothest ride
Glenmorangie and Renovo make a bicycle from whisky casks.
Turtles for turtles
The Nestle chocolate brand finds an advocacy role.
Nufferton offers pyjamas for dreaming
The Swedish brand makes a music video about jilted lovers and sleepwalkers.
Via Rail takes on rush hour
The brand targets commuters with another reason to change their habits.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
