Melissa Dunne

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Articles by Melissa Dunne

Starbucks is Queen of the product drop

The return of the fall cult fav is as buzzy as a new Beyonce album (almost).


Vileda’s Scrunge ad soaks up the attention

The brand implies a man doing dishes makes a woman feel ‘you know, special.’


TIFF 2019′s visual image needs some glam

The film fest’s branding is fun, but could be more sparkly?


GO Transit’s tweets are making us smile

The regional transit system’s social posts are going off-track… in a good way!


Koho wakes up image

The fintech brand goes from selling a goth nightmare to a Gen Z dream.

Flow Alkaline Spring Water New Investors

Shawn Mendes x Flow ad gently sells boxed water

Like a slow-moving stream, the Canadian crooner very calmly winds his way to making a pitch for the eco brand.


Herschel’s fall ads show ‘one-strapping’ is back

The Vancouver co.’s new creative cements the brand as a style star for Gen Zers.


Jolly Rancher Slushy one of ‘Tims New Tastes’

Tim Hortons is coming out with limited-time goodies as it attempts to refresh its image.


President’s Choice reminds us summer is short

The season is only 95 days long, with about 285 chances to ‘try something new.’


Schweppes Canada pops up with new ads

We raise an aluminium can to the heritage brand’s simple, yet effective, creative.