Melissa Dunne

Contact Melissa by sending an email to

Articles by Melissa Dunne

Amazon Prime Day is prime example of smart marketing

The retailer once again whipped people into a Black Friday-esque frenzy.


New Balance runs new ad starring Smith progeny

The transition from a brand for Gen Xers/dads, like Will, to Gen Zers/sons like Jaden is keeping pace.


Is Starbucks’ Tie-Dye Frapp the next Unicorn Frapp?

Judging by the social views, yup.


Raising a glass to cider

Lg2 helps the Cidre du Quebec celebrate the yummy apple-based bevvie.


There’s a McFlurry Truck!?!

Is this the best idea since the sweet treat was invented in New Brunswick? Uh-huh.


Subway ad from 2016 finally goes viral

The ‘wild’ Brazilian spot only recently received widespread attention here.


Mattel promotes Barbie in a wheelchair

The brand recently celebrated the new doll at a Toys “R” Us Canada event.


Razor brand Billie promotes not shaving… sort of

Hip company celebrates flaunting a little body hair, but not too much.


WSIB stop-motion ads make you stop and think

The shorts by Grey Canada look fun, but the message is dead serious.


Molson Canadian says cheers to entrepreneurs

The brewer celebrated fellow home-grown co.’s during the long weekend.