Melissa Dunne
Keep your Marketing Awards speeches short
People are not coming to the ceremony on June 13 to hear you drone on. Trust us.
Is Canadian Tire ‘Canada’s Father’s Day Store’?
Well, it’s hard to argue with a bunch of kids in the cutest recital ever. Isn’t it?
Toronto Raptors: Kings of marketing the North
We’re crowning MLSE’s marketers and its AOR, Sid Lee, hypebeast royalty.
IKEA Canada plants deep roots with loyal customers
IKEA Family members get free access to WWF-Canada native plant workshops.
Casper sets a thirst trap
The mattress-in-a-box co. knows what Canadians want. And what we want is baby animals. All. Day. Every. Day.
Marketers get in on the Toronto Raptors fun
New Balance, Tim Hortons, Bell Canada and Google Canada are scoring with fans as NBA Finals fever hits hard.
Reese’s ASMR movie coming to Crave
Hershey Canada is making chilling noise about its whispery new flick.
Target tells a whale of a tale in print ads
Newfoundland and Labrador Tourism’s AOR makes pulling off captivating ads look deceptively easy.
Onlia spins up a compelling campaign
New insurance brand partners with local bike shop for enlightened partnership.
Tim Hortons bites into protein trend
Zulu Alpha Kilo’s ad lets busy Canadians know about Tim’s new Omelette Bites.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
