Featured
Want to take a Porsche for a spin?
A new experience centre takes cues from tourist destinations to immerse fans in the feeling of driving one of the luxury cars.
Taco Bell wants to guide its fans to inner peace
Dentsu One finds a way to give the QSR a place in wellness trends with taco-themed guided meditations.
HSBC makes a giant mural about sustainability
Working with artist Jacquie Comrie, the public art naturally cools the building it was painted on and decreases pollutants.
Heinz calls for an end to the hot dog bun gap
Rethink’s latest campaign calls out wiener and bun companies and asks them to sell their products in equal packs.
Miller Lite has an idea out of left field
Sid Lee created a baseball glove designed to catch a can of beer at a game.
White Ribbon shows men the full picture of abuse
A PSA by Bensimon Byrne speaks to men about the impact of their behaviour and pushes them towards other outlets.
Harry Rosen helps dads keep up with fashion
For Father’s Day, Zulu Alpha Kilo turned a shirt into a green screen, helping dads change styles in an instant during Zoom calls.
Sleeman goes ballistic for Clear 2.0
Catapults and drones are ways 123w took a simple game to a new level in a campaign for the brewer’s low-calorie label.
Heinz Ketchup is playing with its food
The brand’s label is recognizable enough to stand in for its own name, so it turned burgers and fries into the keystone shape.
How a social spot turned into Canada Goose’s first TV ad
Impossible Studios’ work got so much love internally that it was turned into a bigger brand push.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
