Global

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Canada Goose heads to the Scottish highlands

Breaking away from snowy vistas, Annie Leibovitz led an all-woman crew to craft a message of empowerment.

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Hyundai makes a doc to save the world

Sid Lee helped the automaker turn its collection of future-changing ideas into a feature-length film.

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BMW helps drivers find a lesser-known signature

Performance Art used AI to identify roads shaped like a 60-year-old design feature.

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Ukrainian agencies team up to showcase their Power

A new tool co-developed by IamIDEA showcases creative shops seeking international clients due to the war with Russia.

Prenup

Whirlpool is getting couples to sign a contract for chores

With its “Fairest Prenup,” the appliance brand has couples talking about a fairer division of household labour.

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Bally’s bets on its name

Angry Butterfly’s ads for the U.S. sportsbook are light on the bet-now-or-lose-out hyperbole common in the market.

NFTs

Movember drops its balls as an NFT

“Non-Fungible Testicles” are both a fundraiser and a reminder to regularly check for signs of cancer.

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Burger King serves jabs to its competitors

The QSR paired with Publicis Montreal to create a series of clever print ads that promote its new delivery service.

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Knix tells women to embrace being big and strong

In a video featuring a pregnant Ashley Graham, the intimate apparel brand shows strength isn’t just for boys.

Red

HSBC identifies a most auspicious shade

To coincide with today’s Lunar New Year, the bank created “the Luckiest Red” using more than 18,000 works of art.

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