Global
BetterHelp wants men to open up about mental health
A spot shot by Untitled Films shows men might need to get over their hang-ups about online therapy.
Lil Nas X and Elton John exchange looks for Uber Eats
The meal delivery company enlisted the musicians to promote its restaurant and grocery services.
Heinz Spain scores a win by celebrating a lost fight
When the famed La Tomatina tomato fight was cancelled once again, Rethink found another use for the excess fruit.
Pepsi creates a theme park for would-be pop stars
Designed with Jam3, the space features pods where visitors can create and share customized dance performances.
SingleCut brews up a celebration of the guitar
The brewer’s latest design from Zulu Alpha Kilo pulls double-duty as a music lesson.
The IOC turns to a Canadian crew for the Tokyo Olympics
A series of spots focused on collective resilience were created over three years and four continents.
Human Rights Foundation hijacks a Yeezy ad
Taxi helped the foundation bring attention to the use of forced Uyghur labour in the fashion industry.
Putting a human face on travel booking
Broken Heart Love Affair’s chilling new spot for Internova Travel shows AI might not have the same idea of “fun” as you do.
Jagermeister tries to keep you from getting money back on cold brew
Juliet promotes the distiller’s new coffee with an irreverent take on its trial offer.
Klick makes screening for colour blindness kid-friendly
An interactive book aims to make discovering an under-diagnosed condition more accessible, available and engaging.
Random Cool»
With pandemic restrictions still in effect, the agency got everyone together by having its office recreated in Minecraft.
A new recording from Sid Lee and Grayson Music captures the misery of composers who have work passed over for a demo.
In the midst of a recruitment drive, the agency looks to a fitness guru to bring surprising energy to a virtual meeting.
Rethink created a new cancer awareness ribbon to remind young men to perform self-checks.
Subplot Design helped make sure all the information about the company’s Now Fresh line didn’t overwhelm pet owners.
