Global
A merch drop tries to get people talking about student debt
Instead of school pride, NFA’s sweaters let people show how much they still owe.
Canada Goose heads to the Scottish highlands
Breaking away from snowy vistas, Annie Leibovitz led an all-woman crew to craft a message of empowerment.
Hyundai makes a doc to save the world
Sid Lee helped the automaker turn its collection of future-changing ideas into a feature-length film.
BMW helps drivers find a lesser-known signature
Performance Art used AI to identify roads shaped like a 60-year-old design feature.
Ukrainian agencies team up to showcase their Power
A new tool co-developed by IamIDEA showcases creative shops seeking international clients due to the war with Russia.
Whirlpool is getting couples to sign a contract for chores
With its “Fairest Prenup,” the appliance brand has couples talking about a fairer division of household labour.
Bally’s bets on its name
Angry Butterfly’s ads for the U.S. sportsbook are light on the bet-now-or-lose-out hyperbole common in the market.
Movember drops its balls as an NFT
“Non-Fungible Testicles” are both a fundraiser and a reminder to regularly check for signs of cancer.
Burger King serves jabs to its competitors
The QSR paired with Publicis Montreal to create a series of clever print ads that promote its new delivery service.
Knix tells women to embrace being big and strong
In a video featuring a pregnant Ashley Graham, the intimate apparel brand shows strength isn’t just for boys.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
