Global

Heinz Spain scores a win by celebrating a lost fight
When the famed La Tomatina tomato fight was cancelled once again, Rethink found another use for the excess fruit.

Pepsi creates a theme park for would-be pop stars
Designed with Jam3, the space features pods where visitors can create and share customized dance performances.

SingleCut brews up a celebration of the guitar
The brewer’s latest design from Zulu Alpha Kilo pulls double-duty as a music lesson.

The IOC turns to a Canadian crew for the Tokyo Olympics
A series of spots focused on collective resilience were created over three years and four continents.

Human Rights Foundation hijacks a Yeezy ad
Taxi helped the foundation bring attention to the use of forced Uyghur labour in the fashion industry.

Putting a human face on travel booking
Broken Heart Love Affair’s chilling new spot for Internova Travel shows AI might not have the same idea of “fun” as you do.

Jagermeister tries to keep you from getting money back on cold brew
Juliet promotes the distiller’s new coffee with an irreverent take on its trial offer.

Klick makes screening for colour blindness kid-friendly
An interactive book aims to make discovering an under-diagnosed condition more accessible, available and engaging.

Expedia gives travellers a hand from Joe Jonas
Literally. The travel company has made 150 replicas of the singer’s hand as it looks to eliminate more travel stress.

Why reek of beer when you can smell like a beer candle?
Now is the right time, Miller says, to smell like your favorite bar.