Global
HSBC identifies a most auspicious shade
To coincide with today’s Lunar New Year, the bank created “the Luckiest Red” using more than 18,000 works of art.
Camtel isn’t Blue about its new brand’s design
Why Cossette Montreal leaned into all the upsides of the signature colour for the Cameroonian telco.
Skyn designs packages to overcome condom excuses
On World AIDS Day, the brand put a new spin on its products to put an end to any argument.
Meals on Wheels brightens the day of isolated seniors
To drive donations, a campaign by Public shows the touch of happiness the non-profit delivers alongside its food.
AAA shuns superstar spokespeople
Step aside, athletes and musicians: the auto insurer and Leo Burnett are projecting a new kind of confidence.
BetterHelp wants men to open up about mental health
A spot shot by Untitled Films shows men might need to get over their hang-ups about online therapy.
Lil Nas X and Elton John exchange looks for Uber Eats
The meal delivery company enlisted the musicians to promote its restaurant and grocery services.
Heinz Spain scores a win by celebrating a lost fight
When the famed La Tomatina tomato fight was cancelled once again, Rethink found another use for the excess fruit.
Pepsi creates a theme park for would-be pop stars
Designed with Jam3, the space features pods where visitors can create and share customized dance performances.
SingleCut brews up a celebration of the guitar
The brewer’s latest design from Zulu Alpha Kilo pulls double-duty as a music lesson.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
