Global
Mattel packs a big message into a small spot
The brand’s promotion of its new gender-neutral dolls sheds the labels and lets everyone play.
Whiskey in the pod
Glenlivet’s new Scotch requires no glass, no ice and, frankly, makes no sense.
Spotify takes a trip down memory lane
Simple copywriting steals the show in new OOH ads that compare this year with yesteryear.
Do you struggle with ‘hockey butt’?
NHLer Dylan Larkin tries to address a common problem with pants and generates a different kind of interest.
Kom igen! Nu gar vi!
NHL Sweden is gearing up for the regular season with a multilingual celebration of the game.
Back-to-school isn’t what it used to be
No one should ever have to use their supplies to survive the school year.
These balloons aren’t of your birthday party variety
A non-profit unleashes a horde of mysterious objects warning against the dangers of secondhand smoke.
Amazon counts down to back-to-school
New ads show buying school supplies no longer requires a trip to the mall.
Ed Sheeran X Heinz Tomato Ketchup drops
This pairing is as odd as putting ketchup on your bacon.
Shawn Mendes x Flow ad gently sells boxed water
Like a slow-moving stream, the Canadian crooner very calmly winds his way to making a pitch for the eco brand.
Random Cool»
In the midst of a recruitment drive, the agency looks to a fitness guru to bring surprising energy to a virtual meeting.
Rethink created a new cancer awareness ribbon to remind young men to perform self-checks.
Subplot Design helped make sure all the information about the company’s Now Fresh line didn’t overwhelm pet owners.
Will has rebranded and repositioned the amateur sports organization around feelings of connection and inspiration.
Get some help shopping local and find more creative versions of the puzzles, advent calendars and footwear your loved ones want.
