Passion Projects
Dicks4Dicks come in all shapes and sizes
Calgary creatives create a hand-drawn adult colouring book (that features one-eyed snakes) in support of HIV education.
Lucky Beaver in the house
Jacknife Design couldn’t be any more patriotic with its series of dam-dwelling mammals that now come in shelf size.
Being a better human
Extreme Group launches a clothing line that encourages people to be kind to each other.
Funny food for thought
Tribal’s Frank Macera has some thoughts he’d like to share in a pair of books that’ll make you think while you laugh.
JWT Canada gets dads to talk about consent
The agency wants to change what “20 minutes of action” means.
Lost My Name
Ex-digital ad folks have launched the second in their book series that incorporates a child’s name and neighbourhood into the story.
Honey you can feel good about
Nude Bee Honey helps its little bees access certain plants (from wild flowers to pumpkins) to create artisanal, flavoured nectar.
Feel like a child again (in an adult body)
Tantra Bicycle was launched by an ad guy at AlterSpark who has a penchant for peddles with stylish design.
Creatives can build things, too
The Rooftop Agency’s Matthew Parish can build you a bed, a table and (our favourite) a light in the shape of an “M.”
Proudly wasting time and money since 1993
Ever wonder what goes on OUTSIDE the walls of Sid Lee? Now there’s a hub for all those passion projects you’re curious about.
Random Cool»
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
A steampunk-inspired room, designed to help promote the new “Kurios” show, is opening at Toronto’s Hotel X.
Fierce Mamas and Stop The Party made Valentine’s cards that are blunt about how women feel about the pay gap.
![image002[48]](https://cdn.stimulantonline.ca/wp/wp-content/uploads/2022/02/image00248-300x172.png)
The agencies, which merged last spring, have temporarily adopted and developed a fan-favourite name.
