Top Ad Ideas
Upside talks to chickens in a language they can understand
The “lab grown” meat brand takes out a full page ad by Rethink to deliver good news to birds.
Giant baking utensils help Gay Lea share more joy
The dairy co-op is raising money for charity with an activation that also ties into a new brand platform.
RenoAssistance has fun with the horrors of finding a contractor
The brand taps Francois Bellefeuille again in a spot that references The Shining.
Prime Video brings a bit of Montana to Toronto
Makers.to executed the stunt in support of Yellowstone’s fifth season.
Truss wants to wrap up the holiday gifting market
The cannabis beverage brand’s wrapping papers aims to make its products more approachable as gifts.
Maison Simons repositions as more than a retailer
The Canadian fashion brand has launched a new campaign with BHLA that’s about connection, rather than just commerce.
KFC is freaking out for Halloween
The QSR is changing its tagline and releasing glow-in-the-dark buckets for a surprisingly popular night for takeout.
Scotiabank becomes a big supporter of Little Free Libraries
The bank and the book sharing non-profit are bringing literature to “book deserts.”
The Globe & Mail aims to build financial confidence
The newspaper is promoting investments in its business and financial reporting in a new, national campaign.
Michelle Obama helps girls think to the future
Public’s new campaign for The Obama Foundation shows the kind of academic goals it wants to make reality.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
