Top Ad Ideas
Metrolinx partners with a train influencer
The rail operator brought TikToker Francis Bourgeois to Canada to give his trademark review of GO Trains and the UP Express.
Doritos Ketchup becomes high art
The PepsiCo snack brand is using big portraiture to describe big flavour.
St. Louis’ solution to ‘Wingsanity’ messes
DonerNorth created extra-large moist towelettes to get people excited for the return to indoor dining events.
Turkey Farmers wants you to join the club (sandwich)
Zeno’s new campaign features veggies proclaiming how much they love working with bird protein.
Turning Newfoundland & Labrador on to ‘rocktails’
A campaign by Ray tries to get locals to try something premium, but unpretentious.
Justin Bieber loves Tims (and Pam)
A video promoting “Biebs Brew” has the pop star once again giving his all to make sure the collaboration is up to his standards.
Vegan brand Lambert takes a salon on the road
Created by Vibrant, the truck hit Toronto to combine shopping with pampering.
Vizzy Hard Seltzer says it’s not a drag to live in Canada
The Molson brand got Priyanka to dole out compliments and fight our ranking among the most “miserable” countries.
Drug Free Kids wants to keep parents talking
FCB Montreal’s new PSA gets parents to take a positive approach to conversations about drugs, instead of scolding.
Pantene gets to the roots of an identity issue
The haircare brand aims to show LGBTQ+ people they don’t need to hide who they are at work.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
