Top Ad Ideas

Razom imagines if the CN Tower went up in flames
Tank and Grey created scenes of Canadian landmarks ravaged by war to motivate donations to Ukrainian relief efforts.

James Ready holds its own with special cargo pants
Conflict helped the beer brand design big-pocket trousers that can keep a 2-4 cold and close by.

IFEX shows its support for press freedom
A campaign by Good & Ready shows how attacks on civic spaces and journalists are often one and the same.

Earth Day prescribes a day off to remedy eco-anxiety
Sid Lee’s campaign shows how taking a time out can be good for both an individual’s health and the planet’s.

A sweet pop-up for Wizarding World fans
Warner Bros. marketed the release of a new Fantastic Beasts movie with an immersive bakery themed after one in the film.

HelloFresh has some bad news for raccoons
Posters in urban areas are an “apology” for the meal kit service’s track record in reducing food waste.

CloudTax courts complacent Canadians
In new work from Church+State, the software company is looking to prove that filing taxes doesn’t have to be done through gritted teeth.

Food Banks Canada shows its gratitude for all the help
After raising $150 million in its pandemic fundraising efforts, the non-profit is saying thanks.

Children of the Street urges parents to have the ‘talk’
A campaign by Will aims to show how one conversation can protect kids from online predators.

NDAX forgoes celebrity spokespeople in favour of ‘some guy’
Daughter helps the crypto platform buck a recent trend with no-nonsense spots.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.