Top Ad Ideas

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Michael Garron Hospital wants to be a good neighbour

Field Trip creates a campaign that taps into the community hospital’s local roots.

Harlequin

Harlequin tries an uplifting approach to bring in readers

To promote a faith-based imprint, Round created a campaign that is less about hunks and more about feelings of inspiration.

SickKids

SickKids shows what dad goes through on hard days

Cossette’s follow-up to its Mother’s Day campaign turns the camera to how a dad is supporting his family during treatment.

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Quebec is fighting climate change one stitch at a time

The Ministry of the Environment and Lg2 make a quilt that’s also a metaphor for collective action to reduce emissions.

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Tennis Canada makes a rallying cry for women in the sport

Bianca Andreescu stars in Sid Lee’s new spot to inspire young women to stay in the game.

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Ryerson raises its voice against anti-Asian racism

A series of PSAs focus on the role silence plays in enabling and perpetuating the cycle of discrimination.

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POCAM asks the industry to pause its social media performances

On the anniversary of George Floyd’s death, the organization tells brands and agencies to instead focus on action and contemplation.

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A “last dish” attempt to help Toronto restaurant workers

Lg2 creates an auction that pays tribute to shut down local favourites, while helping out the people who worked there.

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Fondation Emergence creates a Pride flag out of bruises and injuries

Rethink creates a graphic reminder that the fight for LGBTQ rights is still ongoing.

CMHA-CAMPAIGN

CMHA wants to help your mental health bounce back

The organization shows that the overwhelming number of Ontarians struggling during the pandemic aren’t alone.