Top Ad Ideas

Playing the blame game
YWCA points the finger at finger-pointers with a clothing label that’s not what it seems.

BMO rolls out a new kind of C-Suite
Meet Jessica, the bank’s youthful chief allowance officer.

If umlauts could speak
Iogo capitalizes on its punctuation in new spots.

What’s behind a smile?
What you don’t see in this Salvation Army photo won’t change the fact that families live in poverty (even during the holidays).

(Everything is) Betterwith ice cream
123w makes an honest brand out of a dessert.

What’s going on downstairs?
Ikea brings its Market Hall to a billboard, magazine and television near you.

Wrapping up your civic pride
Toronto Public Health revealed the winners of its condom wrapper design contest this week.

Brewing the right gift
Agency59’s Christmas campaign for The Brew Box taps into our love of quizzes.

‘Tis the season to be bright
Canadian Tire pinned NOMA lights to the walls of a Yukon home to prove the product is as powerful as Canada’s winters.

Music making Metrolinx
Who thought a transit system would have such groove?
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.