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Ryan Reynolds and SickKids wrap hospital in Christmas sweater

A new campaign (literally) shines a light on the need for donations.

WEB_HOOD_Black2_large

Coors Light wants Canadians to stay chill

The beer brand’s loungewear is helping Canadians stay relaxed knowing they are supporting some important causes.

fleur1

Getting luxury reopening to come up roses

The BIA for Toronto’s Bloor-Yorkville neighbourhood uses opulent floral fashion to draw back luxury shoppers.

KFC France

Colonel Sanders learns French

KFC France introduces the man behind the famous face.

Copied from strategy - Cineplex2

Protecting from a noxious killer

“The Silent Killer” PSA strikes back at carbon monoxide.

mosaicMaker

The next-gen selfie?

A London Lego store is allowing visitors to create the ultimate in customizable building sets.

Copied from strategy - wish fountain

BMO’s fountain is 200 years in the making

To celebrate its bicentennial, the brand is granting wishes.

Copied from strategy - 02_Keurig_Prints_English

Keurig makes things simple

The brewer is getting cheeky in a campaign that disses the drip.

Copied from strategy - viahabits

Why not take Via Rail?

A new fall campaign from the brand shows why taking a train to your destination is better than driving.