Articles Tagged ‘Rethink’

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YWCA challenges gender disparity in sports by adding the M

Rethink aims show the absurdity of “siloing” women’s leagues.

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Heinz Ketchup wants in to the actor’s guild

With awards season on the horizon, Rethink crafts another campaign that tries to get the brand recognition for its screen work.

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Purdys designs a chocolate box for the blind

Rethink’s accessible packaging has braille labeling and inserts so everyone can know what they are about to bite into.

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KD fills the Big Dipper with mac and cheese

The brand kicked off a social media contest by naming stars within the constellation after its ingredients.

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MADD sends a sobering message in a bottle

Rethink drew inspiration from folk art to drive home a message to people who have knowingly taken a risk behind the wheel.

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Heinz calls for an end to the hot dog bun gap

Rethink’s latest campaign calls out wiener and bun companies and asks them to sell their products in equal packs.

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Fondation Emergence creates a Pride flag out of bruises and injuries

Rethink creates a graphic reminder that the fight for LGBTQ rights is still ongoing.

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Wide the brand brings fashion to plus-sized men

Rethink is helping launch the new company by shining a light on a group that is mostly under-represented in modern fashion.

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Heinz Ketchup is playing with its food

The brand’s label is recognizable enough to stand in for its own name, so it turned burgers and fries into the keystone shape.

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YWCA hides a message about abuse in plain sight

Rethink and artist Ola Volo built QR codes into a mural so when people took a picture, they’d be sent to stats and a donation page.