Articles Tagged ‘Rethink’

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Scotiabank becomes a big supporter of Little Free Libraries

The bank and the book sharing non-profit are bringing literature to “book deserts.”

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Dreading a prostate exam? These undies make it easier

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

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Heinz makes a fashion collection from ketchup-stained clothes

Rethink helps the brand turn a faux pas into a flashy statement on sustainability.

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Metrolinx partners with a train influencer

The rail operator brought TikToker Francis Bourgeois to Canada to give his trademark review of GO Trains and the UP Express.

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YWCA challenges gender disparity in sports by adding the M

Rethink aims show the absurdity of “siloing” women’s leagues.

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Heinz Ketchup wants in to the actor’s guild

With awards season on the horizon, Rethink crafts another campaign that tries to get the brand recognition for its screen work.

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Purdys designs a chocolate box for the blind

Rethink’s accessible packaging has braille labeling and inserts so everyone can know what they are about to bite into.

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KD fills the Big Dipper with mac and cheese

The brand kicked off a social media contest by naming stars within the constellation after its ingredients.

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MADD sends a sobering message in a bottle

Rethink drew inspiration from folk art to drive home a message to people who have knowingly taken a risk behind the wheel.

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Heinz calls for an end to the hot dog bun gap

Rethink’s latest campaign calls out wiener and bun companies and asks them to sell their products in equal packs.

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