Articles Tagged ‘Rethink’


Scotiabank becomes a big supporter of Little Free Libraries

The bank and the book sharing non-profit are bringing literature to “book deserts.”

Checkup Briefs

Dreading a prostate exam? These undies make it easier

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.


Heinz makes a fashion collection from ketchup-stained clothes

Rethink helps the brand turn a faux pas into a flashy statement on sustainability.


Metrolinx partners with a train influencer

The rail operator brought TikToker Francis Bourgeois to Canada to give his trademark review of GO Trains and the UP Express.

addthem - images_0000_Layer Comp 1

YWCA challenges gender disparity in sports by adding the M

Rethink aims show the absurdity of “siloing” women’s leagues.

HTK - #MakeHeinzAnActor - OOH 1

Heinz Ketchup wants in to the actor’s guild

With awards season on the horizon, Rethink crafts another campaign that tries to get the brand recognition for its screen work.

Purdys Braille Box Image 1

Purdys designs a chocolate box for the blind

Rethink’s accessible packaging has braille labeling and inserts so everyone can know what they are about to bite into.

pasted image 0 (5)

KD fills the Big Dipper with mac and cheese

The brand kicked off a social media contest by naming stars within the constellation after its ingredients.

Press Image 1

MADD sends a sobering message in a bottle

Rethink drew inspiration from folk art to drive home a message to people who have knowingly taken a risk behind the wheel.

Screen Shot 2021-07-06 at 11.31.44 AM

Heinz calls for an end to the hot dog bun gap

Rethink’s latest campaign calls out wiener and bun companies and asks them to sell their products in equal packs.

jasacuan Hoki slot 4d Slot Gacor slot hoki