Cheese, it’s beautiful
Why did this guy barge into the delivery room? Why, to deliver a message about cheese. Duh.
Credits
| advertiser: | Federation des Prodcucteurs de Lait du Quebec |
|---|---|
| agency: | Cossette, Montreal |
| VP creative/writing: | Yvon Brossard |
| CD: | Steve Blanchet |
| web CD: | Daniel Ouellet |
| ADs: | Sonia Girouard, Ghislain Martineau, Marjorie Lapointe-Aubert |
| group account services: | Martine Delagrave, Julie Simard |
| media planning: | Nathalie Bernier |
| Cossette producer: | Lyne Leclair |
| prodco: | 6ix Degrés |
| director: | Jean-François Rivard |
| media buying: | Pascale Mercier, Marketel |
Quebec kids are born to love Quebec cheese. That’s the message in this spot developed for the Federation des Producteurs de Lait du Quebec by Cossette. The cool part is the guy explaining this has his own cheesy theme song and and awesome intro and outro. Strangely enough, the family of the woman in labour are fairly cool (albeit a tad surprised) with him barging into the delivery room so nonchalantly. We guess they love cheese as much as their newborn apparently will. In the words of Chester the Cheetah, ‘It ain’t easy being cheesy.’
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply