Credits

It’s Couche-Tard‘s frozen beverage Sloche’s tenth birthday, and to celebrate Bos developed a campaign that sends in the clowns…to die – or at least voluntarily, or involuntarily, provide clown parts for the Sloche mix. The effort involves a treasure hunt of sorts that sends people all over the web in search of clues that will help them to unlock special videos on the Sloche website. Once they put videos together in the correct order, a new completed video will reveal the secret behind how Sloche is made. We hope that there’s more than just clown noses in there. We also wonder if there’ll be a disclaimer about no clowns actually being harmed. Not that we’d mind. Ever seen Stephen King’s It?