Super fans
Blue Jays fans need to learn to take their enthusiasm to the ballpark.
Credits
| advertiser: | Toronto Blue Jays |
|---|---|
| agency: | Publicis, Toronto |
| CD: | Duncan Bruce |
| sr copywriter/ACD: | Pat Pirisi |
| sr AD/ACD: | Gary Holme |
| prodco: | Steam Films |
| director: | David Wellington |
| DOP: | David Franco |
| executive producer: | Krista Marshall |
| producer: | Jeff Darragh |
| editorial: | Blue Highway |
| editor: | Leo Zaharatos |
| assistant editor: | Ralph Floro |
| online: | Mark Crain |
| transfer: | Alter Ego |
| colourist: | Eric Whipp |
| audio production: | RMW Music |
| track director: | Ted Rosnick |
The Blue Jays 2009 season campaign, developed by Toronto-based Publicis, includes print, radio and TV, including this spot which features Blue Jays third baseman Scott Rolen’s encounter with an overly enthusiastic fan at a drive-thru. With the tagline, ‘you belong at the game,’ the creative points out the best place for baseball super fans is a ballpark. Which isn’t a bad thing because you know what they will have there (if they behave)? Beer in sippy cups. That’s right. SIPPY CUPS. That’s a homerun if we’ve ever heard one.
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