The power to move
We didn't think badass bikers could bend that way.
Credits
| advertiser: | Arthritis and Autoimmunity Research Centre |
|---|---|
| agency: | John St. |
Toronto-based John St. created this spot for the Arthritis and Autoimmunity Research Centre Foundation’s fundraiser, Power of Movement, which initially started as a grassroots initiative and has since expanded into a nationwide campaign. Participants partake in yoga to celebrate their mobility in order to help find better treatments, and one day, a cure. As this spot points out anyone can do yoga, even people coming from the most unlikely backgrounds.
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