The ad space is shrinking, in a good way.


advertiser: Waste Management
agency: Agency59
CCO: Brian Howlett

The West Carlton Environmental Centre in the Ottawa region is shrinking…the amount of waste going to landfills, that is. It’s developed a new waste management system, and enlisted Toronto-based Agency59 to spread the word via a clever newspaper execution that consists of a series of ads that get smaller page by page – get it? The ads themselves are literally being reduced. Now you get it.