This little girl will one day make a shrewd businesswoman.


advertiser: Ritz Crackers
agency: SB Euro RSCG
CD: Ron Tite
writer: Brent Turnbull
AD: Randy De Melo
agency producer: Francesca Marchese
Director: Yael Staav
produco: Soft Citizen
line producer: Tuula Hopp
DP: Brendan Steacy
music: Pirate Toronto
post: Relish

Euro RSCG in Toronto developed this cute spot as the third entry in its ‘Spread the Ritz’ campaign. This little girl shows some serious business savvy, opting to use Ritz crackers as currency to help her queue-jump closer to the boy she has a crush on. As it turns out, the box eventually runs dry, but luckily she gets to have her cake and eat it too. Yes, we know it’s crackers not cake that stars in this commercial. Relax. It’s an expression.