James ready roars…again
The latest effort from Leo Burnett and the beerco strikes silver at Cannes.
Credits
| advertiser: | James Ready |
|---|---|
| agency: | Leo Burnett |
| CCO: | Judy John |
| CDs: | Judy John, Lisa Greenberg |
| copywriter: | Steve Persico, Sean Barlow |
| account manager: | David Buckspan |
| account supervisor: | Natasha Dagenais |
| producer: | Gladys Bachand |
| ADs: | Anthony Chelvanathan, Paul Giannetta |
James Ready likes Cannes and Cannes likes James Ready. It, along with Toronto-based Leo Burnett, won gold last year for its ‘Share our Billboard’ effort. This year it struck silver in the OOH catgeory with another billboard effort, but this time, to help beer drinkers save a bit of money for suds. Working with local businesses in Windsor, it turned billboards into giant coupons. Windsorites could snap pics of billboards offering deals like the one above, present the pic at the store and boom…their savings leave them with a bit of cash left over for beer.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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