Broken bobbles
Drunk driving is bad news to bobble heads.
Credits
| advertiser: | Labatt Breweries |
|---|---|
| agency: | Agency59 |
| CCO: | Brian Howlett |
| ACD: | Andrew Gillingham |
| writers: | Brian Howlett, Marshall Bellamy, Mark Satterthwaite |
| AD: | Andrew Gillingham |
| director: | Mark Satterthwaite |
| agency producer: | Christine Stephens |
| project manager: | Skyelar Menard |
| prodco: | Sparks |
| producer: | Jeff Pangman |
| music: | VO2 Mix |
Meet the Crash Bobbles, the stars of a new eight-episode web series developed by Toronto-based Agency 59 for Labatt. The episodes feature the wobbly-headed characters sharing the wisdom they have gained through surviving car accidents as a result of being the dashboard sidekicks of drunk drivers. The series supports a campaign being run by Labatt to encourage discussion amongst young people about responsible drinking. It also includes a set of seasonal contests on Facebook that encourage young Canadians to send in answers to specific questions. In July, for example, they’ll be asked to send in tips for having a safe (responsible) party. We want to know if the Crash Bobbles start talking before or after you start drinking.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply