Beach bash
Lexus soaks up some summer sun.
Credits
LA-based Team One Advertising created this spot for Lexus, promoting its IS model. Using stop-motion, it taps into people’s nostalgia for the summer months, and there’s no better place to do that than on the beach. The spot uses various beach items, like flippers and beach towels, to mimic the car driving down the road. It also serves as an unfortunate reminder that summer is starting to wind down. That sucks.
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