Breathe deeply

The polar bears at the Toronto Zoo have a unique sense of taste.


advertiser: Toronto Zoo
agency: Lowe Roche
co-CDs: Steph Mackie, Mark Biernacki
ACD: Sean Ohlenkamp
writer: Rob Sturch
producer: Brie Gowans
prodco: Aardman
animator: Matthew Walker
producer: Lida Nassif
audio production: Grayson Matthews
casting: Pomann Sound

The Toronto Zoo continues to roll out its campaign promoting polar bears with this new spot developed by Lowe Roche. It features two polar bears who, in the first commercial to hit the airwaves, were weight conscious. In this one they’re concerned with trying to see their breath and the functioning of their taste buds. As you can see, they blend into their natural environment extremely well. That’s why the Toronto Zoo thinks you should pay it a visit.