The sage
Sapporo's scrolls can take you places.
Credits
| advertiser: | Sapporo |
|---|---|
| agency: | Dentsu Canada |
| CDs: | Glen Hunt, Les Soos |
| writers: | Glen Hunt, Dhaval Bhatt |
| ADs: | Les Soos, David Glen |
| agency producer: | Sharon Kosokowsky |
| strategic planner: | Jeff McCrory |
| account director: | Tim Binkley |
| digital prodco: | Lollipop, Toronto |
| CD: | Michael Gramlow |
| executive producer: | Amanda Loughran |
| interactive producer: | Laurie Del Bel |
| sage live action producer: | Dani Tedesco |
| flash developer: | Tim Scollick |
| web developer: | Amanda Lutz |
| directors: | Mark Zibert, Sons and Daughters and Gary Thomas, Crush |
| live action prodco: | Sons and Daughters, Toronto |
| VFX: | Crush, Toronto |
| music: | Grayson Matthews, Toronto |
This website, part of Sapporo’s ‘Legendary Biru’ campaign, which was developed by Dentsu Canada, takes visitors on a mystical journey that reveals the brewing process. They are guided by the Sage, who is a seeming cross between Buddha and Pai Mei (the beard-stroking dude from Kill Bill Vol.2), learning about the beer along the way by acquiring scrolls, some of which are easier to acquire than others. Those astute enough to uncover all 15 are entered to win a trip to Japan.
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